{"id":3387,"date":"2024-07-31T13:44:59","date_gmt":"2024-07-31T11:44:59","guid":{"rendered":"https:\/\/neu.buendnerfleisch.swiss\/?p=3387"},"modified":"2024-07-31T13:45:17","modified_gmt":"2024-07-31T11:45:17","slug":"mission-high-dry","status":"publish","type":"post","link":"https:\/\/www.buendnerfleisch.swiss\/en\/rezept\/mission-high-dry\/","title":{"rendered":"Mission High Dry"},"content":{"rendered":"<div   class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first  container_wrap fullsize'  ><div  class='avia-slideshow av-lz9s2p1e-89dc816d335467b6ac0f92e1855715d4 avia-slideshow-extra_large av_fullscreen avia-slide-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:true,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0,&quot;slide_height&quot;:&quot;100&quot;,&quot;image_attachment&quot;:&quot;scroll&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.266666666667%;'><li style='background-position:bottom center;' data-img-url='https:\/\/www.buendnerfleisch.swiss\/wp-content\/uploads\/2024\/07\/Buendnerfleisch_in_der_Stratosphaere-1500x844.jpg' class='avia-slideshow-slide av-lz9s2p1e-89dc816d335467b6ac0f92e1855715d4__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><\/div><\/li><\/ul><div class='av-slideshow-caption av-lz9s2p1e-89dc816d335467b6ac0f92e1855715d4__0 caption_fullwidth caption_bottom'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h1 class='avia-caption-title '  itemprop=\"name\" >Aiming high<\/h1><div class='avia-caption-content '  itemprop=\"description\" ><p>Mission High Dry<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3387'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_fifth-a961ec8c42a44a397321d1a2224da3ca av_one_fifth  avia-builder-el-1  el_after_av_fullscreen  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<div  class='flex_column av-av_three_fifth-e38f08a368d22f46ed35f78008f927bf av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p><section  class='av_textblock_section av-lz9s2v9c-6608e5201f557d773f69fc32a0b0a884 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock lead'  itemprop=\"text\" ><p>With the Mission High Dry, four B\u00fcndnerfleisch producers dared a culinary experiment: will B\u00fcndnerfleisch be even better if it is dried even higher than in the B\u00fcndner mountains?<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lz9s2zkm-784bb8df38c4b151f7bcfc513e64659f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Now we know: Stratosphere B\u00fcndnerfleisch tastes more intense and salty than the original. With over 41 million earned reach and more than 7000 interactions within three weeks, pictures of B\u00fcndnerfleisch as well as information about the elaborate production process reached far more audience than expected.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-av_one_fifth-e38f08a368d22f46ed35f78008f927bf av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_one_full  flex_column_div  '     ><\/div><\/p>\n<div  class='flex_column av-av_one_full-a961ec8c42a44a397321d1a2224da3ca av_one_full  avia-builder-el-6  el_after_av_one_fifth  el_before_av_one_fifth  first flex_column_div  column-top-margin'     ><div  class='avia-video av-av_video-4b1c66c010b8c5942af6337f08702ab5 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/460935208\/e4fed48bae'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"200821_GRF_MHD_DE_Sub_E_16_9_web_2 final final\" src=\"https:\/\/player.vimeo.com\/video\/460935208?h=e4fed48bae&amp;dnt=1&amp;app_id=122963&autoplay=1&loop=0&controls=1&muted=1\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_fifth-a961ec8c42a44a397321d1a2224da3ca av_one_fifth  avia-builder-el-8  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<div  class='flex_column av-av_three_fifth-e38f08a368d22f46ed35f78008f927bf av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lz9s5526-2dbf486b099443a1637901a57bf3bb5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unusual scenes in Parpan, GR, on September 13: cheers, the sound of alphorns and flag-waving bid farewell to a helium balloon with B\u00fcndnerfleisch on board. Two hours later, the &#8220;Mocka One&#8221; reaches its highest point in the stratosphere, 38,000 meters above Graub\u00fcnden.<\/p>\n<h2>From the stratosphere directly to the plate<\/h2>\n<p>The B\u00fcndnerfleisch is recovered by mountain climbers on the Kistenpass, about 40 km as the crow flies from Parpan. After recovery, the meat is tasted by the mission crew &#8211; the four B\u00fcndnerfleisch producers J\u00f6rg Br\u00fcgger, Fredy Gurtner, Ludwig Hatecke and Anselm Sialm. Their verdict: the meat is a lot darker, drier and saltier than the original, but definitely enjoyable.<\/p>\n<h2>B\u00fcndnerfleisch live &#8211; also on German television<\/h2>\n<p>Fabio Nay from Graub\u00fcnden hosted the live stream, via which around 10,000 people followed the stratospheric journey. While 20 Minuten showed the 50-minute live stream on their platform, media representatives from RTL Aktuell and Blick TV were on site to report live on the events in Parpan.<\/p>\n<p>The announcement in a launch video inspired by a space mission already generated media interest. National and regional media devoted various articles to the mission. And in France, too, the crew and their experiment were honored in an extensive feature on BFM TV.<\/p>\n<h2>A stage for even more content<\/h2>\n<p>&#8220;Our B\u00fcndnerfleisch has been a talking point &#8211; mission accomplished. But not only that, we were also able to show the patience and passion of the B\u00fcndnerfleisch producers for their daily craft,&#8221; says Gieri Spescha, Managing Director of Marke Graub\u00fcnden.<\/p>\n<p>The mission served primarily as a stage for the culinary specialty. The accompanying content about the elaborate production process and the beautiful food pictures with recipes and serving tips were thus presented to a large audience.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-av_one_fifth-e38f08a368d22f46ed35f78008f927bf av_one_fifth  avia-builder-el-11  el_after_av_three_fifth  el_before_av_section  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-av_section-3fefeb8db56c45f0796778647cc9981c main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_one_fifth  avia-builder-el-last  galerie_outer avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3387'><div class='entry-content-wrapper clearfix'>\n\n<style 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images<\/span><\/div><\/div><\/div><\/a><\/li><\/ul><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mission High Dry - B\u00fcndnerfleisch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.buendnerfleisch.swiss\/en\/rezept\/mission-high-dry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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