Following the success of its last campaign, the Verband Bündner Fleischfabrikanten is once again focusing on humour, charm and genuine Graubünden joie de vivre in 2025. The new campaign shows dry-cured beef from the Grisons from its humorous side – fresh, cheeky and with a wink.
The campaign brings this traditional product to places where people laugh, enjoy themselves and like to reminisce about happy moments. With creative themes and a touch of humour, dry-cured beef from the Grisons sticks in your mind – and awakens the Grison spirit in you.