Energy at Its Finest

Bündnerfleisch

Energy at Its Finest

Bündnerfleisch is not only a delicacy but also one of the best natural, healthy and high-quality energy providers. With 40% protein and only 4% fat, Bündnerfleisch is Energy at Its Finest and more effective than some protein shakes from the gym. We promoted this with three types of designer packaging which were launched in September 2018. For their cover, the anatomical illustrations of three athletes – from the disciplines running, yoga and workout – were lasered with the highest precision. Inside, there was a packet of original Bündnerfleisch. The finely sliced meat represented with its texture the muscles of the athletes and illustrated for the customer the direct transformation of Bündnerfleisch in our muscles.

Only the best cuts of beef are used for the original Bündnerfleisch. Therefore, these limited special editions weren’t commercially available but only as a reward for physical activity. On our Website, buendnerfleisch.swiss, Bündnerfleisch fans were able to participate in three sporty challenges via the browser in their smartphones to win one of the much-wanted packages “Workout”, “Running”, or “Yoga” in a humorous way. Thus, one had to perform either 20 shoulder presses, a sprint with 15 km/h, or record a 12-second “Ommm” on the smartphone’s microphone. The mobile telephone measured whether the challenge was mastered. Only the ones who had successfully completed their energy contribution were eligible to order a free special packet of Bündnerfleisch. Within less than two days, all designer packets were out of stock.